Soap maker, certified wellness practitioner, and entrepreneur enthusiast!
I’m the creator and soap maker for White Squirrel Soaps and a certified wellness practitioner. And, I am plain out obsessed with entrepreneurship. I started my first official business selling art when I was 19 years old, and it eventually evolved into selling my own wellness products and services.
It hasn’t always been easy, and I made a lot of mistakes as a solo business owner. The biggest struggle for me was trying to find one place to share all of my ideas. I have what they call “business brain,” where I am so talented at so many things and want to make money off of each one of those ideas! I even created multiple websites to try and sell each idea or service! I couldn’t possibly keep up, and my business brain just seemed like a big mishmash of ADHD!
If this sounds like you, you’re not alone!
I’ve learned to consolidate and simplify. And, I’ve picked up a lot of tools along the way. The best thing, though, was trial and error.
I didn’t have a handbook. And, most of the business podcasts I listened to were not for the one-man/woman show entrepreneur on a limited budget. (Those podcasts were for individuals who had tons of capital or a trust fund!)
That’s why I’m here: To share with you the tips and tricks that have helped me streamline entrepreneurial success in the health and wellness field on a limited budget. Because it’s really all about how you build your foundation one brick at a time. And, no: I’m not going to try and milk you to buy a 6-Step Proven Strategy System or multilevel marketing program. That’s not how I roll.
It’s about understanding and applying the basic principles of consumer psychology, overcoming your fears, and keeping it simple!
20 Years of Experience
As an entrepreneur and health education specialist in one-on-one coaching, project managing, curriculum developing, leadership training, and marketing and research.
Certified Wellness Practitioner
Bachelor of Science from the University of North Carolina – Asheville in health and wellness promotion with a focus in behavioral psychology, neuroscience, and communication.
Active member at the National
Integrative Nutrition Health Coach
Graduate of the Institute for Integrative Nutrition with a concentration in business psychology and relationship building